You can't know where you going, if you don't acknowledge where you came from. Our brand started as a group of friends who had a shared passion for surf and travel. The OG design was the original identifying mark for our circle.
As we've grown, those two simple pursuits have evolved into a obsessive appreciation for the cultures and natural environments in which we exist. Our passion for this life runs deep, and our desire to enjoy it remains relentless.
The OG dad hat is for the individual who lives each day with gratitude, appreciating both where they came from and the process it takes to get to where they want to be.